Cause: #
Click depth is the number of clicks it takes to go from a homepage to another page on a website. We can assign numerical values to the different pages on a site, based on their distance from the homepage.
The homepage can be assigned 0. Any pages linked on the homepage have a depth value of 1.
Ideally, your most important content should be within three clicks from the homepage. Further than this, it becomes more difficult for users and bots to locate these pages. User experience best practice states you must make it easy for users to find the content they need as fast as possible.
How to resolve it: #
Your goal in improving click depth is to make all content within a maximum of three clicks to the homepage while utilizing high-ranking pages to boost the underperforming page’s authority.
Strategies to improve the accessibility to your site include:
- Add links within the text to link to additional relevant resources
- Use sidebars to include links to top-performing pages and articles
- Use cross-promotion of products often sold together on checkout pages.
