Table of Contents
A content gap analysis is a process of finding holes in your existing content.
It involves identifying missing content pieces that could and should align with the various stages of your target audience’s buyer’s journey.
A content gap analysis often includes an audit of your:
- Blog articles.
- Social media content.
- Landing pages.
- eBooks and downloadable.
- And other content assets.
How to resolve it: #
Not every visitor who comes to your website will be ready to buy. So we need to develop a proper content strategy.
4 Steps to Conducting a Content Gap Analysis #
- Map Out Your Buyer’s Journey
- Conduct Market Research
- Analyze the Content on Your Website
- Analyze Your Competitors’ Content