Meta descriptions do not have a direct influence on the rankings. However, they are part of the search result snippet which can be the deciding factor for a user to click on it.
If the meta description is left empty, the search engines can capture information from the page to complete the snippet. This can impact the click-through rates.
To avoid this issue, the meta descriptions should be included on all pages with a clear, concise explanation of the content. These can be further optimized to improve the click-through rates.
Provide a unique description for each indexable page on your website to help search engines and people quickly understand what your page is about.
Refer to the file shared by the RankChutney team. Open the respective page from your WordPress backend environment and add a description in the meta description field.
For other CMS like Magento, Shopify, and Jumla you can ask your developer to add meta descriptions on the appropriate page. Refer to the file provided by rankchutney team for meta description.
Still, need further assistance? You can contact RankChutney Team.
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