Keyword density refers to the number of times a keyword appears on a given webpage or within a piece of content as a ratio or percentage of the overall word count. This is also sometimes referred to as keyword frequency, or the frequency with which a specific keyword appears on a webpage.
For example, if you use your target keyword 10 times in a 1000-word blog post, you’ll have a keyword density of 1%. If you use it 20 times, you’ll have a keyword density of 2%.
Never aim for specific keyword density: Of course, you should mention your keywords in the text. But usually, you don’t need to put in any specific effort to do so because this happens naturally as you write.
Focus on topic coverage instead: Google looks at topic coverage. Instead of adding your target keyword over and over again, focus on covering the topic as fully as possible. That means including subtopics that searchers likely expect to see.
Include keywords in key places: While you shouldn’t stuff keywords into your content, it makes sense to include your main keyword in a few prominent places: