Cause: #
Mobile friendliness is the measure of how well a website is designed and optimized to load on a mobile device such as a smartphone or tablet.
According to Google, the mobile-friendly algorithm affects mobile searches in all languages worldwide and has a significant impact on Google rankings. This algorithm works on a page-by-page basis – it is not about how mobile-friendly your pages are, it is simply whether are you mobile-friendly or not. The algorithm is based on such criteria as small font sizes, tap targets/links, readable content, your viewpoint, etc.
How to resolve it: #
If you want to prevent bad mobile experiences, you must optimize your site to be mobile-friendly.
How to check if you have a mobile-friendly website: An easy way to test mobile-friendliness is to use Google’s mobile page testing tool. https://search.google.com/test/mobile-friendly
Once you run the test, you have all suggestions to make your website mobile friendly. Or you can do manual testing for mobile-friendly websites.
Best practices for creating an effective mobile SEO strategy #
- Improve your site’s load time
- Integrate responsive design
- Focus on the user experience
- Optimize for the local audience
- Implement a clean, easy-to-use navigation bar
- Create mobile content