Cause: #
Backlink analysis is a comprehensive review of a website’s backlinks to analyze the site’s performance and identify issues that could affect its search engine ranking.
Backlink analysis is like the SEO version of going to the doctor for a check-up. You should do it regularly to ensure everything is in order, but you also do it when you notice something is wrong.
Completing this process is one of the best ways to understand your site’s health and understand what factors are contributing to its ranking. Perhaps you’ve noticed a sharp dip in your ranking, or you’re simply not seeing the progress you were expecting.
To get a quick idea of how your site is performing, focus on Below metrics:
- The total number of backlinks:
- Referring domains:
- Top linked pages:
- identify spammy backlinks that could be hurting your ranking.
- Backlink Type: Dofollow/Nofollow.
- Anchor Text
- Competitor Backlink
How to resolve it: #
Backlink analysis can be completed in a variety of ways, but there are several components that every analysis absolutely needs to have.
- The total number of backlinks: The total number of backlinks your website has.
- Referring domains: The total number of unique domains linking to your target.
- Top linked pages: Which page from your website is linked most.
- identify spammy backlinks that could be hurting your ranking.
- Backlink Type: Dofollow/Nofollow.
- Anchor Text: Anchor text is the words or phrases on the site that are hyperlinked to your website.
- Competitor Backlink: look at the referring domains for the website that’s outranking you. If there’s little overlap between your list and theirs, this could give you direction into which domains to aim for.
Top Backlink Analysis Tools: #
- Google Search Console
- Ahrefs
- SEMrush
- Moz